MACRI
MACRI partnered with Creative Dummy LLC to completely reimagine its brand identity and digital presence as the company transitioned from Macri Associates into a modern, unified brand. With more than three decades of industry experience, the objective was to create a new identity that strengthens recognition, improves consistency, and positions MACRI confidently for continued growth.
- Branding
- Web Design
- Deliverables
Brand Identity
Designed by Long Lin
Approach
Consistency became the foundation of the rebrand. As MACRI’s reputation expanded, the company required a modern identity that could clearly and consistently represent the business across all communications. The goal was to create a completely new brand that honored the company’s history while establishing a stronger, more contemporary presence moving forward.
Solution
We developed an entirely new logo and branding system designed to reinforce recognition and clarity. The refreshed MACRI name replaced the old “Macri Associates,” establishing a simplified and consistent brand standard across emails, marketing materials, and client communications.
The logo design draws inspiration from the clean lines of PVC piping, connecting the visual language directly to MACRI’s technical expertise. A red angled “pilot light” accent serves as a nod to the company’s deep roots in the HVAC industry, symbolizing both heritage and renewed purpose. A comprehensive brand guide was created to ensure correct and consistent logo usage, supporting long-term brand alignment across all applications.
Website Design & Development
Designed & Coded by Long Lin
Approach
Following the rebrand, we designed a new website experience that aligned with the updated identity while improving clarity and usability. The goal was to present MACRI as modern, credible, and easy to navigate for both existing and prospective clients.
Solution
We designed and custom-coded a WordPress website focused on clean structure, improved content hierarchy, and professional visual flow. The new site brings the refreshed brand to life digitally, creating a cohesive experience that strengthens trust while making services and expertise easier to understand.